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Digital Marketing Manager

Knutsford, Cheshire
Job Type
19 Jul 2022
Digital Marketing Manager
Knutsford (Hybrid Working, Flexible location in North West)

James Fisher and Sons plc is a leading provider of specialised services to the marine, oil and gas and other high assurance industries worldwide. As an innovative and fast-growing organisation, our highly skilled team and 170 year heritage enable us to deliver solutions to the most demanding operational and technical challenges faced by our customers around the world.

We are currently recruiting for an experienced and confident digital marketing manager to join our central marketing team. This is the ideal role for you if you are an engaging and pioneering individual with energy, and integrity.

As Digital Marketing Manager you will be responsible for our online presence and the creation and execution of strategic digital marketing plans that drive compelling campaigns for our stakeholders. We will look to you to manage and continually improve our online presence and digital campaigns, analyse and optimise performance, manage key suppliers and generate new ideas and strategies, as well as manage and develop the inhouse digital team.

This is an exciting opportunity for an experienced digital marketing professional to make a real impact and drive significant growth of the JFS online brand presence in its target markets, as part of a dynamic and innovative organisation.

The role offers hybrid working, with the opportunity to work both at the Knutsford office and from home. The individual will also travel nationally when required.

Principal Accountabilities

Responsible for managing the digital marketing team and all digital marketing activities:

Responsible for the development and implementation of digital marketing strategies across all relevant channels to develop and maintain JFS s online brand presence

Responsible for the performance of the James Fisher and Sons plc website platform and subsidiary sites

Measure and report performance of JFS websites and digital marketing activities against KPIs/ROI

Identify trends and insights, and optimise performance based on those insights

Apply strong analytical ability to review the customers experience across multiple channels and other stakeholder user journeys

Work with the content and design teams to plan, create and optimise high performing digital content to engage customers and all stakeholders

Regularly undertake in-depth data analytics and reporting, including market and customer research

Qualifications and Experience

Ideally, you will be educated to degree level in marketing or business studies or hold equivalent specialised digital marketing qualifications, e.g. CIM/IDM.

We are looking for a dedicated individual with confidence, great communication, organisational and project management skills. You will also be confident in interpreting and presenting data, and a well organised and effective analyst. You should be able to demonstrate a proven record of successful digital marketing campaigns, an ability to work to tight deadlines, collaborates well with others.

You will have proven experience in digital marketing, particularly within the B2B industry, leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns, SEO, CMS editing, web content generation experience, knowledge of website and marketing analytics tools (e.g., Google Analytics, SiteImprove, SEMRush, etc.), content management systems (CMS), CRMs systems and email marketing integrations, working knowledge of ad serving tools.

If this sounds like the next step in your career, then click 'Apply' now!

James Fisher & Sons are committed to taking positive action on diversity and we strongly encourage applications from candidates from all backgrounds and as a Disability Confident employer we are committed to offer an interview to disabled candidates who meet the minimum criteria for the role
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  • Job Reference: 661978428-2
  • Date Posted: 19 July 2022
  • Recruiter: James Fisher and Sons
    James Fisher and Sons
  • Location: Knutsford, Cheshire
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent